AgroTrader AgroTrader

Our Story

At AgroTrader, we see the many challenges facing African trade, and Africans’ desire and determination to make Africa a global leader.

We all know that the status quo isn’t good enough. The future of a new generation of trading is not pushing more paper faster. It is the elimination of paper and red tape. It’s embracing the digital revolution to ensure that orders are received faster, goods get shipped faster, invoices get sent instantly, and suppliers get paid faster – with transparency across the entire process.

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The AgroTrader Journey

AgroTrader has been built after an extended journey working with B2B procurement.

In 2005, our tech platform started as an e-invoice network for the Danish government called EasyTrade (which is still used by 95% of Danish businesses today).

In 2010, the founders formed Tradeshift, which has now processed over $1 trillion in transactions in over 50 countries for leading global corporations, including Unilever, DHL, and Volvo.

Licensed from the same technology, AgroTrader was born. AgroTrader expands the platform to a full B2B Marketplace made specifically for the African continent.

Enterprise Control

Pairing the intuitive buying experience of consumer marketplaces with the controls and integration that enterprises need.


Indirect Spend Expertise

Focusing on indirects (e.g. laptops, chairs, tables) where enterprises have the most to gain from marketplaces.


Top Procurement Tools

Giving enterprises access to best-in-class efficiencies, transparencies, and savings for indirect procurement.